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Over $257,000 in annual savings

How we saved our client over a quarter of a million dollars…



Our team translated flawless execution into success for a well-established retailer – who relied on flyer marketing – by significantly reducing unnecessary expenses, and saving them more than a quarter of a million dollars per year.

This was a brand new relationship for us, and as we dug into the specifics, it was clear that they needed a distribution process that was more efficient than what they had been using.


Making sure that the transition was seamless for the retailers’ network of dealers – while saving them money and narrowing their distribution zone – was crucial for our success.

A new distribution strategy was needed to maximize the effectiveness of their customer engagement programs.

Our team quickly got to work. We started by analyzing their current data, and looked at over 180 distributors across the country. Afterwards, our team confidently recommended a path forward for the retailer that would not only reach all of their existing customers, but would save them a substantial amount of money per year.

key outcomes

$63,000 saved

Eliminated excess production and distribution of 30,000 flyers

$88,000 saved

Identified areas of market overlaps with more than 1 distributor

$106,000 saved

Switched from mail delivery to special drop-offs in 20% of the market

Switching to a new distribution strategy is loaded with potential pit falls, the least of which are unhappy customers because they didn’t receive their weekly flyer. Notably, not a single complaint had been received, which was an accomplishment in itself.

In the big picture, not only did we help increase their efficiency in reaching customers, but we were able to do this through a seamless transition which resulted in them saving a massive amount of unnecessary annual costs.