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The Competitive Edge: When Less Is More...

…And results in more than $1 million in savings!



An established hardware retailer was facing an onslaught of new competition, forcing them to re-evaluate all their local marketing efforts. They approached our team to increase sales, while eliminating unnecessary marketing spend.  

We evaluated every market the retailer operated in and leveraged their current customer data to help support their dealers.

We came to the rather unorthodox conclusion that the retailer should reduce the amount of flyers they were producing.

The solution to reduce flyers was unorthodox, but it was the right one for this retailer.

Then came the tricky part – we now had to convince the retailer to reduce the number of flyers they had in circulation, all while they were facing competition from other retailers in the area!

They put their trust in our teams’ analysis that there should be fewer flyers in circulation, and the results were tremendous ~

key outcomes


Reduction in flyers that were in circulation


in annual savings


They experienced a 3-year trajectory of increased sales

It’s counter-intuitive; do less, and you get more. We put our trust in our tool sets and analyses, and we were able to help this retailer realize important sales gains and lasting, long-term performance.