Data can be cumbersome and slow to convert into actionable insights. Knowing how to filter and prioritize data from multiple sources can be difficult, yet doing so is critical for translating it into an effective marketing plan. This is what Targeo does every day for best-in-class retailers, food service firms and packaged goods companies.
Targeo can define your customers’ social demographic profile, the media they consume and their lifestyle preferences. Layering the customer profile against the media options in a visually mapped environment is just one way that we can unlock possibilities for optimizing your marketing budgets.
Our team includes GIS and data analysts with deep expertise and industry experience utilizing:
- The most reliable and up-to-date data from top data providers
- Powerful software from leading developers
We can use over 8,000 variables to characterize and target your customers, including:
- Statistics Canada demographics
- Print Measurement Bureau (PMB) data
- Consumer Spending Potential (CSP) industry spend level comparisons based on 900+ product categories
- Household spend
- Segmentation clustering (Prizm5 from Environics)