Achieving a positive ROI on every dollar spent is a key requirement for every marketing department. Helping clients with this is one of the most important ways in which Targeo adds value.
Transforming massive amounts of data into actionable recommendations is at the heart of how we create value for our clients. Sales and loyalty data can be analyzed to optimize flyer reach and coverage. Custom mapping and reporting allow the client to see the details behind the insights and understand the basis for recommendations. Marketing programs are not static, and the best approach is to maintain a dynamic view as programs evolve throughout the year.