Optimizing how you go to market and maximize your marketing spend may require investing more heavily in large sales seasons and scaling back in down periods. Yet most targeted marketing is based on annual averages.
Targeo can provide support in assessing the potential of a “pulse and wave” approach by analyzing and categorizing your seasonal sales curves. Taking a hyper-targeted view in slower sales seasons will allow you to invest more heavily in the key sales seasons. While this strategy adds further complexity to your marketing plan, it is an approach that we implement seamlessly and successfully for several of our current clients.